Global Triggers¶

Global Triggers are reusable trigger configurations that combine events, conditions, and exceptions into a single definition. Define a trigger pattern once and reference it across multiple rules.

When to Use Global Triggers¶

Global Triggers are useful when:

• Multiple rules share the same trigger logic -- e.g., "fire on all product pages with analytics consent"
• You want centralized trigger maintenance -- update the trigger definition in one place
• You need consistent trigger behavior -- ensure the same conditions apply uniformly

How Global Triggers Work¶

A Global Trigger encapsulates:

• Event -- what initiates evaluation (e.g., Page View, custom event)
• Conditions -- requirements that must be met (e.g., URL pattern, consent status)
• Exceptions -- circumstances that prevent firing (e.g., internal traffic, specific pages)

When a rule references a Global Trigger, it uses the trigger's full event + condition + exception logic. The rule only needs to define its own actions.

Creating a Global Trigger¶

1. Navigate to Tag Manager > Global Triggers
2. Click Create Global Trigger
3. Name the trigger descriptively (e.g., "All Pages with Marketing Consent")
4. Configure the Event (e.g., Page View)
5. Add Conditions (e.g., CMP.marketing equals true)
6. Add Exceptions if needed (e.g., exclude /admin/* pages)
7. Save

Using Global Triggers in Rules¶

When creating or editing a rule:

1. In the Trigger section, select Use Global Trigger
2. Choose the Global Trigger from the list
3. The rule inherits the trigger's event, conditions, and exceptions
4. Configure the rule's actions as usual

Global Triggers vs Local Triggers¶

Common Global Trigger Patterns¶

Best Practices¶

• Name triggers descriptively -- the name should explain when the trigger fires
• Use Global Triggers for widely-shared patterns -- if only one rule uses a trigger, keep it local
• Review before editing -- changes to a Global Trigger affect all rules that reference it
• Document trigger logic -- especially for complex condition combinations

Continue to Platform Extensions for extending Tag Manager with custom functionality.