Global Actions¶

Global Actions are reusable action group configurations that can be shared across multiple rules. Instead of duplicating the same action setup in every rule, define it once as a Global Action and reference it wherever needed.

When to Use Global Actions¶

Global Actions are useful when:

• Multiple rules need the same actions -- e.g., a standard analytics tracking setup used across many page types
• You want centralized maintenance -- update the action configuration in one place and all referencing rules pick up the change
• You need consistent behavior -- ensure the same tracking or script loading pattern is applied uniformly

Creating a Global Action¶

1. Navigate to Tag Manager > Global Actions
2. Click Create Global Action
3. Name the Global Action descriptively (e.g., "Standard Analytics Setup")
4. Add one or more Action Groups with their actions
5. Optionally configure a Distribution for A/B testing across groups
6. Save

Using Global Actions in Rules¶

When creating or editing a rule:

1. In the Actions section, select Use Global Action
2. Choose the Global Action from the list
3. The rule will execute the Global Action's action groups when it fires

A single rule can reference a Global Action instead of (or in addition to) local action groups.

Global Actions vs Local Action Groups¶

Best Practices¶

• Use Global Actions for common patterns like standard analytics tracking, marketing pixel loading, or consent-gated script injection
• Name clearly so team members can understand the purpose without opening the configuration
• Avoid overuse -- if an action configuration is unique to one rule, keep it as a local action group
• Test changes carefully -- updating a Global Action affects all rules that reference it

Continue to Global Triggers to learn about reusable trigger configurations.