Mailchimp integration¶

Connect your Mailchimp account to Dxtra to automatically manage email preferences, sync list subscriptions, and handle data subject requests for your mailing lists. Mailchimp Marketing is available as a pre-built integration in the Dxtra processor dropdown.

What you can do¶

• Access Requests — Export subscriber data including email history, list memberships, and engagement metrics
• Deletion Requests — Remove subscribers from all Mailchimp lists and delete their data
• Consent Management — Sync unsubscribe preferences in real-time across all lists
• List Management — Manage subscribers across multiple email lists and segments
• Compliance — Meet CAN-SPAM, GDPR, and CASL email marketing requirements

Prerequisites¶

• Active Mailchimp account (Standard plan or higher)
• Dxtra workspace with admin access
• Mailchimp account admin access to generate API key

Setup instructions¶

Step 1: Go to Processors Page¶

In your Dxtra dashboard:

1. Navigate to Integrations → Processors (or Manage Processors)
2. Click Select Processor dropdown or + Add Processor
3. Find Mailchimp Marketing in the list

Step 2: Enter Mailchimp API Key¶

When you select Mailchimp Marketing, the onboarding wizard opens:

Data Processor Details: - Processor Name: Mailchimp Marketing (auto-filled) - Processor Category: Email Marketing (auto-filled)

API Authentication: 1. Generate an API key in Mailchimp: - Log in to Mailchimp - Go to Account → Extras → API Keys - Click Create A Key - Copy the generated API key 2. Paste the API key into the Dxtra form 3. Click Verify to confirm the connection

Step 3: Confirm Data Controller DID¶

Dxtra displays your Data Controller DID (your unique organization identifier). This is used in webhooks and processing activity logs.

• Review the DID (example: f47ac10b-58cc-4372-a567-0e02b2c3d479)
• Keep this for reference in your compliance documentation

Step 4: Complete Onboarding¶

1. Review the connection details
2. Click Confirm and Onboard
3. Mailchimp Marketing now appears in your Manage Processors table with an "Interconnected" badge

Data covered¶

Handling data subject requests¶

Access Requests¶

When a subscriber requests their data:

1. In Dxtra, create a new Data Subject Access Request
2. Enter the subscriber's email address
3. Dxtra retrieves their data from Mailchimp:
4. All list memberships and subscription status
5. Campaign engagement (opens, clicks, forwards)
6. Automation enrollments and interactions
7. Applied tags and segments
8. Historical activity
9. Generate an export file
10. Deliver to the subscriber within your compliance timeline (typically one month for GDPR)

Unsubscribe Management¶

Mailchimp syncs unsubscribe preferences in real-time:

1. Subscriber unsubscribes from an email in Mailchimp
2. Preference change automatically syncs to Dxtra
3. Dxtra removes them from marketing lists and automations
4. Preference is updated in your Processing Activity Log

Deletion Requests¶

When a subscriber requests deletion:

1. In Dxtra, create a Deletion Request
2. Verify subscriber identity
3. Choose what to delete:
4. Delete from all Mailchimp lists
5. Delete subscriber profile
6. Delete engagement history (opens, clicks, etc.)
7. Click Execute Deletion
8. Dxtra removes the subscriber from Mailchimp
9. Send confirmation to the subscriber

Monitoring the integration¶

Processing Activity Log¶

Track all Mailchimp activity:

1. Go to Processing Activity Log in Dxtra
2. Filter by Source: Mailchimp Marketing
3. View all subscriber events, list updates, and synchronizations
4. Each event shows timestamp and affected subscriber

Connection Status¶

Check the integration health:

1. Go to Manage Processors
2. Find Mailchimp Marketing in the table
3. Verify the badge shows Interconnected (green)
4. If status shows error, check:
5. API key is current and has correct permissions
6. Mailchimp account is active
7. Network connectivity allows Dxtra to reach Mailchimp

Troubleshooting¶

Connection Failed¶

Problem: "Failed to authenticate with Mailchimp" error

Check: 1. API key is correct and was copied in full 2. API key hasn't been revoked or rotated 3. Mailchimp account is active

Solution: 1. Generate a new API key in Mailchimp 2. Update the key in Dxtra Processor settings 3. Click Verify to re-test

Missing Subscriber Data¶

Problem: Subscriber exists in Mailchimp but doesn't appear in Dxtra

Check: 1. Email address is spelled exactly as in Mailchimp 2. Subscriber is in a synced list 3. Integration shows Interconnected status

Solution: 1. Verify subscriber email matches exactly in Mailchimp 2. Try searching by a different identifier 3. Re-test the API connection

Sync Not Working¶

Problem: Changes in Mailchimp don't appear in Dxtra

Check: 1. Integration status shows Interconnected 2. API key permissions include list and subscriber data 3. Mailchimp API is operational

Solution: 1. Manually trigger a re-sync from Processor settings 2. Wait 5-10 minutes for changes to propagate 3. Check Mailchimp API status page 4. Contact support@dxtra.ai if issue persists

Deletion Failed¶

Problem: Deletion request shows as failed

Check: 1. Subscriber still exists in Mailchimp 2. Mailchimp account has admin permissions 3. API key includes deletion permissions

Solution: 1. Verify subscriber exists in Mailchimp 2. Confirm Dxtra API key has "subscribers:write" permission 3. Try deletion again from Processor settings 4. Contact support@dxtra.ai if persistent

Best practices¶

1. Test with Sample Subscriber — Verify data retrieval and deletion with a test subscriber first
2. Document Your Process — Train your team on handling access and deletion requests
3. Regular Audits — Review list cleanliness and subscription status monthly
4. Announce Capabilities — Let subscribers know you can fulfill data requests quickly
5. Monitor Activity Log — Regularly check the Processing Activity Log for sync status

Security and compliance¶

• Data Encryption — Mailchimp API data encrypted in transit (TLS 1.2+)
• Key Storage — API keys encrypted at rest in Dxtra
• Access Control — Only admins with "Privacy & Compliance" role can access subscriber data
• Audit Trail — All access to subscriber data is logged and auditable
• No Data Resale — Dxtra never sells, shares, or uses Mailchimp data for marketing

Related documentation¶

• Email Marketing Integrations — Overview of email platform integrations
• Klaviyo Integration — E-commerce email marketing platform
• Data Subject Rights — Complete DSR handling guide
• Processing Activity Log — Monitor integrations

Support¶

Having trouble? Get help:

• Check the Troubleshooting section above
• Review the FAQ
• Contact support@dxtra.ai with your processor details

Next: Explore Klaviyo integration for e-commerce email marketing.