Analytics & advertising integrations¶

Analytics and advertising platforms track customer behavior across websites and applications. They collect browsing history, demographic data, and behavioral insights that feed into audience segments and targeting profiles. Dxtra integrations help you understand what data these platforms hold, manage consent for tracking, and respond to data subject requests.

Why analytics platforms need privacy coverage¶

Analytics and advertising platforms process:

• Behavioral tracking data (page views, clicks, session duration)
• Demographic and interest data
• Device identifiers and cross-site tracking cookies
• Audience segments and targeting profiles
• Customer journey data
• Conversion and attribution data

These platforms often operate across multiple websites and services, creating persistent customer profiles. GDPR and CCPA require you to document this tracking, provide transparency to customers, and honor deletion requests.

Supported platforms¶

Google Analytics¶

Google Analytics 4 tracks website visitor behavior, traffic sources, and user interactions. Dxtra integration helps you manage consent for analytics tracking and respond to access and deletion requests.

Set up Google Analytics →

Google Ads¶

Google Ads creates audience segments and user lists based on website activity and Google account data. Dxtra helps you document this tracking relationship and manage customer consent for ad targeting.

Set up Google Ads →

Meta / Facebook Ads¶

Meta's Pixel and Conversions API track website visitor behavior and create custom audiences for ad targeting. Dxtra documents the data processing relationship and manages consent enforcement.

Set up Meta / Facebook →

Alternative: Dxtra Tag Manager¶

If you want a privacy-first alternative to third-party analytics platforms, Dxtra Tag Manager provides first-party analytics and event tracking without selling data to external platforms.

Learn about Tag Manager →

General integration approach¶

Analytics integrations typically use API connections to pull audience data and segment information from these platforms. The process is:

1. Authenticate — Grant Dxtra access to your analytics account via OAuth
2. Configure — Choose which analytics properties or accounts to monitor
3. Verify — Confirm that audience and tracking data appears in Dxtra
4. Manage Consent — Set up consent banners and preference management
5. Respond to Requests — Use Dxtra to fulfill access and deletion requests

Consent and tracking¶

Managing visitor consent¶

To comply with GDPR and similar laws:

1. Implement consent banners on your website
2. Only load analytics tracking if the visitor consents
3. Provide a way for visitors to withdraw consent
4. Delete tracking data when consent is withdrawn
5. Document consent decisions in Dxtra

Honoring deletion requests¶

When a customer requests deletion:

1. Delete them from audience segments in the analytics platform
2. Stop tracking their behavior
3. Export historical tracking data if requested
4. Confirm deletion to the customer

Related documentation¶

• Consent Management — Implement consent banners
• Data Subject Rights — Respond to access/deletion requests
• Tag Manager — Privacy-first analytics alternative

Next steps¶

1. Choose your analytics platform
2. Review the platform-specific integration guide
3. Set up consent management on your website
4. Test data retrieval with a sample customer
5. Document your tracking practices

Questions? Contact support@dxtra.ai or check the FAQ.