Tag Manager Integration¶

Dxtra Tag Manager is a privacy-compliant alternative to Google Tag Manager with built-in analytics. It operates as a separate service with its own dedicated interface and API.

Overview¶

The Tag Manager provides:

• Privacy-First Tracking -- Cookie-less tracking with GDPR, CCPA, and PECR compliance
• Tag Management -- Event-driven, rule-based tag firing system
• Built-in Analytics -- Privacy-compliant analytics without cookies
• Data Routing -- Flexible data routing to multiple backends
• Consent Integration -- Automatic integration with Dxtra's consent management

Service Endpoints¶

Integration with Dxtra Platform¶

Authentication¶

Users authenticated in the main Dxtra platform access Tag Manager through a cross-platform login action:

mutation LoginUserTagManager(
  $loginUserTagManagerInput: LoginUserTagManagerInput
) {
  loginUserTagManager(
    loginUserTagManagerInput: $loginUserTagManagerInput
  ) {
    status
    message
    data {
      userId
      redirect
    }
  }
}

This creates a session in the Tag Manager service and returns a redirect URL to the Tag Manager interface.

Analytics Reporting¶

Retrieve Tag Manager analytics through the main Dxtra GraphQL API:

query ReportTagManagerApplicationStats(
  $reportTagManagerApplicationStatsInput: ReportTagManagerApplicationStatsInput
) {
  reportTagManagerApplicationStats(
    reportTagManagerApplicationStatsInput: $reportTagManagerApplicationStatsInput
  ) {
    data {
      orgId
      apps {
        appId
        result
      }
    }
  }
}

Installation¶

Basic Setup¶

1. Access Tag Manager at https://tagmanager.dxtra.ai
2. Create a new application for your website
3. Install the generated JavaScript snippet on your site
4. Configure tags, rules, and events through the Tag Manager UI

JavaScript Snippet¶

<!-- Dxtra Tag Manager -->
<script>
  (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
  new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
  j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
  'https://tagmanager-edge.dxtra.ai/tag/'+i+dl;f.parentNode.insertBefore(j,f);
  })(window,document,'script','dataLayer','APP_ID');
</script>

Replace APP_ID with your application ID from the Tag Manager dashboard.

Core Components¶

Analytics-Only Mode¶

For users who only need analytics without full tag management, Dxtra provides a lightweight JavaScript snippet that:

• Tracks page views without cookies
• Monitors user interactions
• Respects consent preferences
• Supports single-page applications (SPAs)

Privacy Features¶

Consent Integration¶

Tag Manager automatically integrates with Dxtra's consent management:

• Tags only fire when appropriate consent is granted
• Consent changes are reflected in real-time
• Full audit trail of consent-based tag firing

Data Minimization¶

• No cookies by default
• Anonymous user tracking
• IP anonymization options
• Data retention controls

Tag Manager API¶

The Tag Manager has its own API separate from the main Dxtra GraphQL API, providing:

• RESTful endpoints for tag configuration
• GraphQL API for complex queries
• WebSocket connections for real-time data
• Webhook endpoints for integrations

Access the Tag Manager API documentation within the Tag Manager interface.

Next Steps¶

• Actions Reference -- See loginUserTagManager and reportTagManagerApplicationStats details
• Webhooks -- Configure third-party integrations
• Authentication -- API authentication setup

For Tag Manager-specific support, contact support@dxtra.ai with "Tag Manager" in the subject line.